The more things change…

My new 13" MacBook Pro
Apple understands consumers better than any other tech company. While other companies change, tweak, adjust, and re-design on the outside, Apple redesigns on the inside. With a Mac, you get a nicer paint job, stylish new grillework, and something that will impress your friends when you drive up in front of their house. But, when you turn it on, everything is familiar. You’re driving the moment you put the keys in the ignition. But it’s faster and better on the inside.
Last week, I got a shiny new MacBook Pro. Because it’s so familiar, I was using it right away. Apple’s innovative approach to set up using Time Machine backups mean that your new computer has everything your old one did before you even log in! Essentially, there is hardly any setup or configuration or hardly any thinking to do. Yet, every day I discover things. Better battery life, faster processing, better bluetooth behavior. I didn’t have to learn about them, read the manual, or even delay my work. So, instead of mastering a new machine, I have a sexy new MacBook and keep smiling as I discover new things about it.
Our house is filled with computers we’ve owned in the past. I did a little walkaround today and looked at my old Compaq laptop, Grace’s old HP, my old Toshiba. They all look so foreign in their design, and all look so different. Plugs, sockets, connectors… they are all in different places with different symbols. It really makes me appreciate our switch to Apple four years ago.
